Back in October 2009 NAIT launched a campaign entitled Education for the Real World. One of the spokesperson’s for this campaign was NAIT Marketing Graduate and Politic Live MC, Marlon "Arlo Maverick" Wilson. Since the campaign launched Politic Live’s profile has been raised through Billboards, Bus & LRT Ads, and Magazine Ads all of which feature Arlo Maverick’s face.
Recently a video was added to YouTube in which Arlo Maverick describes how he has used his NAIT Education to help build Music For Mavericks and assist other artists in Edmonton’s Urban Music Community.

